Emma is the visionary behind our most recent redesign of the studio. We sat with her in the Officine II Studio to chat about hands-on creativity and aspirational clients.
Taurus, it’s all about pleasure! Visual and physical.
It was the height of the pandemic, I was at home pulling my hair out, and I decided to start looking for a studio. I wanted a place to make art and prototypes.
Yeah, I foster dogs; it’s so fun!
I don’t have an elevator pitch, but I probably should. Officine means a laboratory, and in Italian, it's a workshop or atelier, which really encapsulates the ethos of my practice.
"Instead of always being behind a computer, I wanted a place to be hands-on with my design. I’m too restless. When I think, I need to move and make things with my hands. The creative process is very physical for me."
l don’t love the desk situation, I wanted to explore my creative output further. It’s always collaborative and I wanted to do it a bit differently. So I wanted a company that was both a design firm and an atelier space. I like making prototypes or finishes and finding new ways to use typical materials.
I like to fuck around with stuff and see what happens. The act of working with my hands actually gives me new ideas, I see something, I get in a creative flow. I figure something out, explore, and that informs other designs I'm working on.
Yeah, been thinking about it for about five years. I moved to Montreal from Vancouver, with a grand plan. Vancouver was more clean and minimal, and my inclination is more toward textures and patterns. Montreal is a little weirder and more open minded design wise.
It’s the best of all the worlds here, and the people are so cool.
I love working on retail and hospitality projects. I have a background in retail store design. So I’d love to do something with Pheobe Philo or Gentle Monster. I love when every store is an experience, there’s robotics and scents... it’s all about building brand awareness through a spatial experience.
I loved their willingness to explore. They were like what can we do? I appreciate that they had a clear vision, but they let me take the reins. I got to push the boundaries.
Definitely the silver stations!!
Super Qualite! It's just consistently good indian street food.
Henrietta for drinks, I love the back booth. The wiggly middle table is so fun too. It just so cozy and warm.
Also love Snowbird Tiki Bar! It's such a cheeky experience.